May be its time for NA$CAR to wake up and realize it maay now have made the races more boring to watch than watching golf.

This is the reason Kodak is giving. There may or may not be more to it than that.

''Eastman Kodak Co. is ending its 22-year sponsorship in NASCAR & putting more sports marketing dollars into professional golf.

The photography pioneer, betting its future on electronic imaging, said Monday the realignment fits better with a new effort to highlight its brand digitally, such as on PGA Tour scoreboards.

Kodak also wants to engage more customers overseas since 60 percent of its sales r outside the United States.''

You were right with the money symbol. Golf is giving them exposure for a lot less dollars. Maybe not the same, but any exposure works in a dry economy.

If they had ever sponsored a good driver they would still be around. You can only pump money into a bad ride for so long......

Tiger

Kodak simply is putting their advertising where they get the most exposure for the least cost.

At least they did not go and dump it all into F1.

It was a decision that Kodak felt they would benefit from.

Because Tiger sells those high $$ shirts, that WE. just dont wear to the trac

l imagine its the same reason why Office Depot did not re-up with Roush....asking price went up